Property Management Resources

Setting the Right Price for Your Rental Property

The real estate market is constantly evolving, so it’s important to understand which factors affect your local rental market to stay up to date and ensure you have a sound rental strategy. Setting the right rent price for your investment property is key to helping you maintain profitability and secure cash flow. Taking the time to do your due diligence will help you ensure the financial success of your rental property. We’re looking at some of the key ways to price your property strategically, based on Ottawa’s rental market. 

Understanding the Rental Market

Research Rental Market Trends


One of the first things to recognize is that real estate is above all, local. Your success as a property owner is based significantly on your understanding of the unique dynamics in your local rental market. To assess your local rental market, keep a close eye on what’s happening in the area. Are rental prices steadily rising? Has there been an influx of new construction? Are new neighbourhood amenities being added? These are important things to keep tabs on as they can affect the rental price of your property. Beyond just understanding the Ottawa market, think hyper-local. The average rental price in Orleans is going to be different than the average rental price in Centretown.

Assess Local Supply and Demand


Understanding the supply and demand dynamics in your area is crucial. A high demand for rentals or limited rental supply can drive up prices. On the other hand, an oversaturated market can lead to competitive pricing, calling for more creative strategies to attract tenants. Knowing what the local supply and demand looks like allows you to determine the competitiveness of the market , which can in turn influence your pricing strategy.

Consider Location Desirability


Location will directly affect the desirability of your rental property. Safe neighbourhoods with low crime rates are typically higher in demand, leading to higher prices. Renters are often willing to pay more for peace of mind. The availability of local amenities like schools, shopping, entertainment and hospitals can influence pricing, as well as how good the transportation infrastructure is in your area. Understanding how these location-specific factors influence rental pricing is crucial for property owners and investors to make informed decisions regarding rental property investments and pricing strategies.


What to Consider when Setting a Price

Local Market and Competition


Now that you’ve gained a thorough understanding of the local rental market trends, you’ll be able to determine how your rental property matches up to comparable listings in the area. Take a look at other rental listings in the area and use them as a benchmark. Seek out listings that are similar to yours in terms of location, size, number of bedrooms and bathrooms, and amenities. Evaluate whether utilities should be included in the rent price. Consider the local supply. How does your property compare? If there are many listings in your area, you may need to price competitively or highlight unique features of your property to stand out.

Amenities and Features


Especially in a competitive rental market, finding ways to differentiate your property listing will help you attract great tenants at a good rental price. A well-positioned property will naturally generate more interest from potential tenants. Having great amenities can also allow you to rent at a higher rate since your property offers more benefits. Take stock of the amenities that your property offers, and ensure that you highlight them in your listing. It’s also helpful to research other comparable properties in the area and take note of what amenities they have. More amenities ultimately can result in a better rental price, so seeing how your property measures up in that regard is helpful during the pricing process. 

Property Condition


Another key factor that will affect the rental value of your property is the overall property condition. Keeping your property in good repair shows that you’re committed to providing a comfortable and clean living experience and will help you attract more qualified tenants. Proactive maintenance and repair is one of the best ways to preserve your property value. It can be difficult to stay on top of the maintenance of your property, so we suggest enlisting the help of an experienced property manager. Having a dedicated representative to keep your property in top quality condition can help you maintain and increase your property value over time. 


Our Tips for Maximizing the Value of Your Rental Property

Add Value

There are a few simple ways that you can maximize your rental property’s value without doing costly renovations. First, enhancing features and amenities can help boost its appeal to potential tenants. Amenities are one of the biggest ways to make an impact on your rental’s value. Consider upgrades such as modern kitchen appliances, fresh paint, or landscaping to create a more attractive living space for potential tenants. Curb appeal goes a long way – a well maintained and visually appealing property can attract better qualified tenants and potentially justify higher rates. You can also do some research to see which amenities are in high demand, particularly among your ideal tenant’s demographics, so that you can make your rental more attractive to potential renters. Perks like in-suite laundry, additional parking and outdoor space can add a lot of value to your listing.

Minimize Energy Costs

A simple but effective way to maximize the value of your property is by implementing energy-efficient solutions, like energy-saving lighting, insulation, or smart thermostats. This not only makes your rental property more appealing, but it also helps cut down your costs, which in turn increases your overall profitability.

Enlist a Professional

Researching the local rental market and setting the optimal price for your listing is much easier when you enlist the help of a professional. An experienced property management company can use their expertise to help you understand key factors in the local rental market to effectively price your property. When you work with a local company, you get the benefit of their experience with your specific property type and location. They have dedicated professionals on their team whose job it is to intimately understand the rental market, allowing them to strategically price your property at the best possible price. When it comes to pricing your rental property, you don’t want to rely on guesswork! Enlisting a professional to help you with this process will set you up for success. 

Maximize the Value of Your Rental Property with DORE

Having an experienced property management team in your corner can make all the difference in the overall success of your rental property. With over 20 years in the business, DORE’s team of professionals can help you get the best price for your property based on our rental market expertise. Get a quote on our property management services to get started!

Find out if DORE Property Management is right for you.